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If you’re tired of telling the same people to buy your stuff over and over, you need to launch! It turns into this really cool ‘marketing’ event. You’re giving them great content whether they decide to buy or not. If you do it right, people become genuinely engaged in a 2-way conversation. Otherwise, you’re trying to fill a broken funnel and are multiplying inefficiencies.□) ( NOTE: If your offer sucks and/or your product doesn’t provide real value for customers, you must get that right before launching. A launch allows you to bootstrap to success without capital. ⚒Īt it’s very core, a launch “creates a huge amount of buzz and excitement before your product is ever released” and features an incredible offer at a great price point that provides your customers with life-changing information. You need momentum and cash flow, because they are the very lifeblood of every successful business.” (pg. Every successful product, business, and brand starts with a successful launch. (If you don’t have a product or an e-mail list yet, a launch might be exactly what you need! Stay with me…) It’s time to get you moving towards your first launch! □ (He’s also got a free online workshop that is full of actionable teaching.) I’ve orchestrated more than 50 launches for my clients since I read this book and went through Jeff’s Product Launch Formula course in 2014.
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It’s changed my life and it can change yours too. Whenever I hear the word ‘ launch‘, I get chills at the excitement, the opportunity, and the incredible amount of time and energy that goes into executing a successful product launch. Once I got a paperback copy, it became a coloring book… full of highlights, notes, sticky notes, etc… □ I bought the Kindle version, read it overnight… and everything clicked! □ When I had a product ready to launch, I accidentally stumbled upon this on Amazon… I was a Marketing major at UAB and got my MBA, learning traditional business methods.īut something deep inside me knew that there was more… More than product launches, this book is like a masterclass on Online Marketing. Many of the thoughts and ideas that ran through my head were suddenly made clear as day. This one kick-started it all for me back in 2014. There are a few books that have had significant influence on my life…
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